Voice of Customer at Nykaa- Research System Design
Development of an alternative research system by using CS tools at Nykaa. Documentation of various successful use-cases and scenarios
Nykaa Post Order Experience Revamp
Project focuses on researching feedback loops and user touchpoints. We aim to manage negative feedback internally and leverage positive feedback to improve platform ratings and NPS scores.
Nykaa Return and Replacement
This project discusses the redesign of Nykaa return and replacement flow after using the insights from the research conducted for the overall revamp
User Insight Dialogues
An exercise of making regular calls to users at Doubtnut which helped us solved a very big problem in retention
SHEROES onboarding and signup
Simplifying the onboarding process with minimal steps to quickly gather user data, personalize their experience, and allow immediate access to the product.
Profile badges- Incentivisation and gamification
Happy, engaged, and satisfied users are the greatest asset to any product. "Profile Badges" is one initiative aimed at boosting user engagement
SHEROES Vernacular
This project discusses the user research, product strategy, UI/UX for the existing SHEROES vernacular app.
Gamification of Profile Completion Process
To motivate user to complete their profile so that we can collect their data and personalize the SHEROES experience for them.
Shaadi.com
The following project discusses the user research, product strategy, UI/UX for Shaadi.com and Sangam.com
Reimagining navigation of SHEROES communities
In a platform with numerous communities, simplify navigation with user-centered design, allowing users to easily switch between communities
Doubtnut: Grassroots Insights (Upcoming)
Conducting user research in 5+ Tier 2 & 3 cities with students from lower-income, BPL backgrounds to uncover their challenges, pain points, and educational needs for an Ed Tech Product Doubtnut
The Creative Side...
Exploring my style in Folk Art
I was always passionate about the intricate details of folk art. To learn the simple life of village and explore my style in folk art I lived in a remote village of Maharshtra called as Tarkheda and created this beautiful canvas
Masku Ki Dilli Animated Film on Delhi 6
Shot in Old Delhi, it is an exploration of mix media. Covering the not so popular elements of old delhi Spice market Khari Baoli, this film tells the untold stories and leaves behind a fragrance of unseen Delhi in your thoughts.
Smoke of Fireflies- Design Cafe
Always dreamt of having my own design cafe in Goa. SOF was a place in Arambol Goa where we collaborated with different artists of around the world. We organised workshops, events and created some spectacular artwork that we loved.
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